Last month we designed a recommender system using a lightning-fast nine question personality-stye test. The goal was to connect 1 million potential volunteers with volunteer opportunities in a fun, upbeat way. This was created for the Greater Twin Cities United Way and in conjunction with the esteemed UX firm Straight Line Theory.
Our angle was all about motivation. People volunteer because it gives them a sense of purpose. Purpose is strong. Purpose is the reason you do tasks you don't like, because you believe in the greater outcome. But, purpose isn't the strongest motivator.
We used play-personality types and purpose to create a recommender system. If you'd like to learn more about this WebApp I recommend watching the video below. If you'd like to learn more about my design process, including my deep dive into dating apps and mistakes made along the way, then click here.