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Hi, I'm Joel. I'm a UX designer and host of the UX Whiteboard Challenge Meetup where strangers solve problems together. For a meetup, it's actually a lot of fun.
My background is super diverse. I went to art school for graphic design, then left to study astronomy and join the military. They taught me to become an industrial machinery mechanic and how to manage my ego and a team. The military is actually pretty great.
Because I love science communication, I earned a bachelors degree to teach it in middle school from the University of Minnesota. Then, supervised a call center during a major software upgrade, waited tables in Yellowstone National Park, and drove a big red Peace Coffee van while delivering to grocery stores and restaurants around the Twin Cities. All the while designing album covers, posters, jigsaw puzzles, and websites on the side. I've hosted over a hundred hours of podcasts, and performed on stage in front of thousands of people.
Most recently, I discovered UX and finally found a field which pulled all of these loose ends together. I attended Prime Digital Academy's UX Design bootcamp, was awarded second place at the Twin Cities Startup Week's AI Hackathon, and have been working freelance ever since. It's pretty great.
My background is super diverse. I went to art school for graphic design, then left to study astronomy and join the military. They taught me to become an industrial machinery mechanic and how to manage my ego and a team. The military is actually pretty great.
Because I love science communication, I earned a bachelors degree to teach it in middle school from the University of Minnesota. Then, supervised a call center during a major software upgrade, waited tables in Yellowstone National Park, and drove a big red Peace Coffee van while delivering to grocery stores and restaurants around the Twin Cities. All the while designing album covers, posters, jigsaw puzzles, and websites on the side. I've hosted over a hundred hours of podcasts, and performed on stage in front of thousands of people.
Most recently, I discovered UX and finally found a field which pulled all of these loose ends together. I attended Prime Digital Academy's UX Design bootcamp, was awarded second place at the Twin Cities Startup Week's AI Hackathon, and have been working freelance ever since. It's pretty great.
COFFEE GRINDER (BULK) CUSTOMERS
Ethnographic Study
Prototype
STORE CUSTOMERS
One of Peace Coffee's goals is to inform the public about Climate Change and the effect on farmers. How do we address this in a grocery store in a natural way? How do we create the space for this, both physical in the store and mental in the customer's minds?
Peace Coffee and it's customers value the environment this is shown in the following customer touch points: Bike delivery, biodiesel van delivery, wording at bulk bins, wording on package coffee bags. What more can they do? They could switch to recyclable or biodegradable packaging. Such a dramatic shift from a premium organic coffee company would highlight how much they care about the environment and create a space to talk about how climate change harms their supply chain. What else could be changed to achieve the goal of informing the public about how Climate Change is impacting coffee farms?
Display Supply Chain Information
On bulk bins there is space available to add cards. These cards could explain how the supply chain works. They also could have photos of the coffee farms, explain how climate change is hurting them, and link to find out more. Finally, if Peace Coffee were to switch to a different style of packaging this area could be used as advertisement.
Climate Change Website Wireframe
The website would address three things:
- This is the problem.
- This is how we interact with the problem.
- This is what we can do about it.
MOVING FORWARD
Recommendations
- Improve packaging by adding roast level and flavor descriptions to the front of the bag.
- Add a tool set consisting of a brush, a pen, and safety scissors, to every store where there is a grinder.
- Print cards to attach to the front of the bulk coffee explaining the effects of climate change and educating customers on the supply chain.
- Create a website explaining the climate change problem and how Peace Coffee interacts with this problem.
- Redesign packaging to make shopping easier.
- Add a set of tools to make grinding coffee a better experience.
- Use available space on the bulk bins to educate customers about the supply change and how climate change impacts coffee farms.
- Create a website detailing where Peace Coffee fits in the climate change issue.
Hello, I'm Joel.
I am an outgoing, positive person who is good at drawing the best out of people.
Here you'll find three client case studies and one about a hackathon.
As you'll see, I love to jump in and learn new things, analyze problems, and build solutions.
Hamburger Menu |
A Tale of Two Prototypes
We proposed two potential apps to our clients.
Volunteer United AppThis app focuses on streamlining the Volunteer United experience. It would do this by replacing the keyword search with a list of causes and skills to choose from.
The recommender system works by assigning points to matches between the volunteer and the opportunity. Matching causes are worth 2 points, matching skills are 1 point. The results are weighted in favor of causes because if you believe in something you'll be more willing to help out. |
Personality Test AppThis app focuses on telling the user about themselves. It uses a casual friendly tone. It determines the causes users believe in and their play type using multiple-choice questions.
The recommender system works by assigning points to matches. We weigh the results in favor of play type. If you find something fun you're more likely to do it. Matching play type is worth 3 points, matching causes are worth 1 point. |
Client's response, "Can you combine them?"
Yes.
Hi, I'm Joel and it's a pleasure to meet you. I love UX Design.
When designing anything these are the questions I ask:
My unique background helps me to understand people. I've worked as a
If you're in the Twin Cities check out my hands-on UX meetup.
When designing anything these are the questions I ask:
- Who will be using this?
- How will they be using this?
- Are they already familiar with something similar?
- What should it look like?
- What kinds of feedback should the user receive?
- How is it monetized?
My unique background helps me to understand people. I've worked as a
- School teacher
- Haunted house actor
- Waiter in Yellowstone National Park
- Call center team lead
- Illustrator
- Soldier
If you're in the Twin Cities check out my hands-on UX meetup.
Climate Change Website
Client Websites
Websites created for clients using the Weebly site builder and custom HTML and CSS.
Side Projects
Working side-by-side with a diverse team of developers and designers is enjoyable.
I Know When You're Going To Die
Using the deep learning Nexosis artificial intelligence API this webapp predicts when you are going to die. Second place winner of Twin Cities Startup Week Hackathon. Built with Hogan McDonald. |
West Bank Events
This is a website for music enthusiasts who live in the West Bank region of Minneapolis. It automatically generates a calendar of events. Built with Peter Wildberger. |
UX Whiteboard Challenge Meetup Group
I started a meetup group so designers of all skill levels can come together and do fun hands-on activities together. We aim for peer learning, support, and friendship. This is a good way to build confidence in your problem-solving skills. As well as get ready for a big meeting, or practice for interviews. |
UXWBC Mission Statement
Using JavaScript, this site randomly generates variations of my meetup's mission statement. |
"I don't care about what anything was designed to do, I care about what it can do." - Apollo 13 (1995)
ImaginationIs your team stuck and can't find their way out? You need a designer with a keen imagination to pilot you through unknown skies.
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StorytellingIs your company having a hard time grasping the full picture? You need a storyteller who can show how everything is connected.
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EnergyCould your team use a burst of energy to get things buzzing again? You need a teammate who spreads joy and enthusiasm.
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Expand - peace coffee case study
Field Study
Target Store
Seward Community Co-op
User Interviews at SewardWhile at Seward Community Co-op I asked three people why they were buying that particular coffee and why in bulk:
Participant 1. Driftless, Medium Roast - "This makes the best cold press coffee. I'm grinding it into a mason jar so I don't waste a paper bag". Participant 2. Peace Coffee, Decaf Dark - "This is for my mom, it's the only coffee she'll drink. I always buy in bulk, it's better for the environment and I can get as much as I want. I don't want a lot of decaf because it's only for my mom." Initial SynthesisPeace Coffee and it's customers value the environment this is shown in the following customer touch points: Bike delivery, biodiesel van delivery, wording at bulk bins, wording on package coffee bags. What more can they do? They could switch to recyclable packaging. Such a dramatic shift from a premium organic coffee company would highlight how much they care about the environment and create a space to talk about how climate change harms their supply chain. Additionally a new package would change the in-store experience. What else could be changed to improve the in-store experience?
The PlanCompetitive Analysis of Coffee Bag FeaturesI visited the grocery store and compiled a list of features from the front of coffee packaging as well as different types of packaging materials. My plan was since I'm proposing to change the bag material, what else about the bags can be changed? Is the information on the bags, the information the customer desires? What information does the customer desire?
Kano Survey & Ranking of Coffee Bag FeaturesForty-four participants who identified as making coffee at home were surveyed. Two questions were added to specifically address Peace Coffee's desire to educate the public about the coffee supply chain and the effects of climate change on the supply chain. The results have been ranked by most desirable to indifferent followed by the Kano score out of 44. (The scores were calculated by adding together Mandatory, Linear, and Exciter.)
Packaging WireframesParticipant Led Usability TestingMethodologyParticipant Led Usability Research is a method developed by Christopher Stephan and Nick Rosencrans where instead of walking the user though pre-scripted steps, the user creates the task themselves and solves it their own way. The goal is to discover the mental models of the customer as they are choosing a coffee that meets their specific desires and to compare the experience between the current and new packaging.
The participants self-identified as having previously purchased coffee from grocery stores and signed a consent & recording release form. They were asked to write down 3-5 characteristics they look for when shopping for coffee. Next they were led into the testing chamber and shown either an assortment of the current or the new coffee bag designs. The coffee bags were arranged at eye level as they would be found at most wholesale retailers. Participants were asked to approach the display as they would at a grocery store and to locate a variety of coffee that meets their first characteristic they wrote down. Then they were asked if the variety they choose met their second characteristic, if yes, then we moved down the line to their next characteristic. If they answered no, then they'd be asked to choose which variety would they buy instead and why? ResultsThe Current 12oz Label- "At my Co-op, I get bulk beans and it says [the roast level] on there."
The Proposed 12oz Label- "I actually love this! It says the roast right on top."
Packaging Recommendations
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