
favicon.ico | |
File Size: | 15 kb |
File Type: | ico |
Usability testing
journey map
Survey
What are the reasons people give when they volunteer and what are their excuses when they don't? Using Optimal Workshop we asked 111 Twin Cities residents the following questions:
1. What is your age?
2. What is your gender?
3. What is your employment status?
4. Where do you live?
5a. Do you volunteer?
5b. Why or why not?
6. How often do you/ would you be willing to volunteer?
7. (If applicable) Where have you/ do you volunteer?
8. How did you find these opportunities?
9. What causes do you care about?
Key Insights:
1. What is your age?
2. What is your gender?
3. What is your employment status?
4. Where do you live?
5a. Do you volunteer?
5b. Why or why not?
6. How often do you/ would you be willing to volunteer?
7. (If applicable) Where have you/ do you volunteer?
8. How did you find these opportunities?
9. What causes do you care about?
Key Insights:
- Most people volunteer because they are morally inclined
- They volunteer for a huge variety of causes
- Most people don't volunteer because they don't have time
Card Sort
User testing of the Volunteer United website showed that new users found the number of causes and skills to choose from daunting. To lower the cognitive load a card sort was performed using Optimal Workshop surveying 9 potential volunteers. They were asked to categorize the causes and skills. They were also asked to name these new groupings.
- Reduction in cause categories from 29 to 8.
- Reduction in skill categories from 28 to 5.
Dating app Competitive audit
Key Insights:
- Use Tinder's UI as the skeleton for our app.
- Design a recommender system similar to HiDine by matching two parties with a third thing.
Recommender system
Play type is the most motivating so it should have the most points when there is a match, followed by a cause match, then a skills match. I tested this out several times and am happy with Five points for a play match, two for a cause match, and one point for a skills match. This is because since volunteer opportunities can list many skills and causes. This point value seems to balance that out, but this needs to be tested.
Play Types
I illustrated the eight play personality types from Stuart Brown's book Play for use in the Prototype.
Wireframes
|