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  Joel Lueders

Answer These 9 Questions and We'll Reveal Volunteer Opportunities You'll Actually Love

8/1/2017

 
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Last month we designed a recommender system using a lightning-fast nine question personality-stye test. The goal was to connect 1 million potential volunteers with volunteer opportunities in a fun, upbeat way. This was created for the Greater Twin Cities United Way and in conjunction with the esteemed UX firm Straight Line Theory. ​

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I Can Help You Over Here (Part 1)

7/28/2017

 
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For an hour yesterday, I watched customers check out from a Target store in Minneapolis. Despite available cashiers, many customers got into line behind other people. I suspected it was because they didn't know there were open cashiers. Why is this?

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Fully Autonomous, Fully Immersed

5/30/2017

 
PictureAutonomous Vehicle Opportunity Diagram
For the last five weeks I’ve been a part of an intensive experiment learning the latest in user experience (UX) design from remote usability testing to rapid prototyping. The goal of which is to transform from a guy who likes to draw pretty concert posters into a UX designer who can diagnose usability issues, propose research-based changes, and draw pretty prototypes.

​The UX field is a new/not-new field, that appears to have many roots in the automotive industry. (Google the Kano Model.) Why? How come? What I would like to learn more about is the history of automotive design to see what can be carried over to my UX career. Additionally I am interested in automotive design in the same way that I am interested in theme park service design, video game design and virtual reality UX, these are all environments where the user is fully immersed in the experience. 
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More Natural, More Fun

5/13/2017

 
The D-Pad VectorThe D-Pad
The video game D-Pad didn't start out as a user experience watershed, but that's what it became. The D-Pad's creation was the solution to an engineering pain point. ​The idea that you can invent something that nobody has used before and then for the users to embrace it because it feels more natural blows my mind. That’s exciting to me as a UX Designer. That’s exactly what happened with the video game D-Pad. In 1982 Gunpei Yokoi was working for Nintendo on a handheld Donkey Kong game when he ran into a problem trying to fit four separate direction buttons on the left side of the unit, there wasn’t enough room. Previous methods for multi-direction navigation employed either four separate buttons or a joystick, neither of which would fit on the clamshell gaming unit. His solution was to create a top piece that rocked in four directions, pivoting on top of a sturdy ball bearing, and triggering tiny internal switches.



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Chili Fest 3 Teaser 

1/16/2017

 
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Vaporwave Art Attempt

1/14/2017

 
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Vaporwave music is modern electronic music created from the analog music of the 80's and 90's. Vaporwave Art is similar but tends to sample later towards the 90's. While in the backroom of a grocery store I snapped a picture of a crate of reissued Crystal Pepsi. To increase the Vaporwave Aesthetic  I tinted it pink and purple, added a popular 90's slogan that is both applicable and for a different product (Jucy Fruit, "The Juice is Loose"), then saved the image as a gif to impart texture reminiscent of websites from the 90's.

Nogboard USA Image

1/14/2017

 
I made this image for the Christmas song, "Nogboad USA", by Das Freakout.
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Das Freakout Covers "If We Make It Through December"

12/30/2016

 
This is the cover I made for a Christmas single by Das Freakout. They consider themselves a messy, experimental music group, so I made a "messy photoshop" of the original album by Merle Haggard on top of a image of robots, then saved it as a low resolution Gif to add artifacts and texture.
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Santa Rampage 2016 Poster

11/30/2016

 
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Santa Cycle Rampage 2015

11/14/2015

 
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2015 Poster
The Santa Rampage is where you dress like Santa and bike around to breweries in Minneapolis. Here are the posters I made for the last three years.
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2014 Poster
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2013 Poster
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