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  Joel Lueders
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Experience Design

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Music Lab

Omnichannel Design: Website and Interior Design, Logo Design, Branding
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Developed a brand identity for the music school, including a cohesive online and classroom student experience, Interior decoration, sound dampening, print and promotional materials. 


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The Haunted Basement


Experience Design - UX'ed rooms and spaces to create a near-overwhelming patron experience, that is both terrible and wonderful. Testing and redesigning rooms through out the evening to improve patron experience.
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Immersive Actor - Terrifying patrons in a unique fully-immersive, improvisational, artist created haunted house. Working on various sized teams, setting goals, testing scare methods on guests, and adapting based on guest response. 

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