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Interaction & Visual Designer

​​​​With over 10 years experience in freelance digital design, a background in art, education, and military service, I approach UX design with creativity and discipline. My skills and schooling enable me to excel at creating beautiful experiences. ​

In addition to my visual design skills I am familiar with HTML/CSS and am a skilled, creative communicator which enables me to work effectively with engineers and stakeholders. I also have a passion for UX research and conducting usability testing.

Monthly, I host a UX meetup which connects professional and promotes a culture of kindness through hands-on brainstorming activities.
Create joy and engage with people authentically.

Featured Work

United Way Recommender System
​UX Researcher, Scrum Master, and Illustrator for the United Way's volunteer web app and kind card kit including usability testing, surveys and prototyping in Axure.
Case Study
Prototype
Nerdery Conference Room Manager
​UX Researcher and UI Designer for the creation of Nerdery's room management web app including competitive and Kano analysis and prototyping in Sketch and InVision.
Case Study
Coffee Packaging Redesign
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UX and Graphic Designer for Peace Coffee's push to improve customer experience by redesigning packaging and addressing unmet needs of bulk shoppers.
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​Read Case Study →
I Know When You're Going To Die 
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Project Manager and UI Designer at the Twin Cities Startup Week Hackathon. Our web app uses AI to predict  life expectancy. In the end our team won second place.
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​Read Case Study →
Video Work

Production Assistant, Cameraperson, Editor and Actor for numerous projects. General production day problem solving, motivation, and team work.

​See Videos →
Visual Work

Illustration, Photo manipulation, Album Covers, Posters, Puzzles  and just general drawing and photoshoping.

​See Visuals →
joel.lueders@gmail.com
612-208-6753
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Made in beautiful, historic Minneapolis.
© Copyright 2018. All rights reserved. ​